Let’s say that you’ve been following our website and blog for some time.
You’ve implemented some of the strategies we’ve shared and gotten some great results for your site.
Now, an email pops up in your inbox from me, Rahul.
A name and face you might recognize because you’ve been following our blogs.
And in that email, I’ve asked you to link to our article related to your topic on your page which is Best Link-Building Guide And Techniques 2021.
Let’s say your mentor who helped you get started in digital marketing sends you an email.
And she asks you to link to a page on her site from a relevant page on yours.
Would you link to her? Definitely!
She helped you get started in digital marketing, you trust and respect her, and you’d be willing to bend over backward for her.
The point of these scenarios is to show you that the process of link building is actually very relational and can sometimes take more time than you might like.
In the second scenario when I hypothetically emailed you, you knew who I was, I had indirectly helped you, and you were a user of our product for years.
So while we may not have a real-life relationship, we’re still connected in some way.
So the chances of linking to me are probably higher than linking to Sally.
Now, when your mentor asked you for a link, there’s a real relationship there.
There’s a sense of trust, respect, and gratitude. So of course you would link to her.
Now, while you can’t and shouldn’t try to become “friends” with everyone just to get links, you’ll find that your best links will usually come from relationships that are sparked from email outreach.
So let’s redefine link building and set the tone for the rest of this module.
Link building is the process of building relationships with other relevant website or blog owners
who want and will link to your content because it enhances their content or blog.
So this definition isn’t just about you getting something like help etc.
It includes relationships, relevance, and value exchange.
Now, since effective link building is tough, you need to understand why it’s worth the effort.
In short, backlinks are used by search engines like Google to help rank web pages or websites.
And it’s has been this way since 1998 when Google created PageRank.
PageRank is a mathematical formula that judges the “value of any web page” by looking at the quantity and quality of other web pages that link to it.
Google confirms the importance of backlink. how search works page.
Under their “ranking useful pages” heading they state:
“If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.”
So while getting backlinks may be harder than, let’s say, creating a blog post, they’re absolutely critical if you want to rank for competitive phrases and competitive phrases are usually the ones that’ll drive the most of the traffic and revenue for your business.
Now, we briefly touched on the main way of getting backlinks, but not all links can or will be obtained through outreach.
So in the next lesson, we’ll talk about 3 methods to get backlinks as well as the level of difficulty and effectiveness.
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